FASHION FORWARD : Merchandising in The Digital Era By Priya Shahi (Hardcover)
$75.59
$124.73
“Fashion Forward: Merchandising in the Digital Era” delves into the trans formative impact of digital technology on the fashion industry, particularly in merchandising. This book explores how e-commerce, social media, and advanced analytics have revolutionized traditional practices, enabling brands to reach global audiences, personalize shopping experiences, and optimize their supply chains. Through a blend of expert insights, case studies, and practical strategies, “Fashion Forward” provides a comprehensive guide for fashion professionals looking to navigate and thrive in the fast-evolving digital landscape.
